Great Marketers Make Quick, Wise Decisions. Are you one of them?
This article will talk about how marketers and leaders can take charge of their lives and lead a better life. This article also talks about learning through experience. I have shared my personal experiences, which I am sure many people from all walks of life can relate to, whether you are a blogger, professional, freelancer, mentor, coach, or entrepreneur. Read on to uncover solutions to one of the biggest dilemmas. Long Article Alert!
What to do when Everything feels Important?
Take Notes! Segregate & Prioritize! Yes, the solution is as easy as it sounds & as tricky as you can imagine when we talk about the execution of such brilliant ideas. But you are not alone. Everybody goes through this. All you need is a little motivation & correct direction. Read more for your daily dose of inspiration!
Have you noticed that when you write things down, you remember them better?
That is right. Our brain remembers when we write things down literally. No, this is not limited to the academic phase of life. Note-taking is a lifelong skill that gives returns until your life. And even after your life, only if you are a blogger like me, who loves to share her views, thoughts & knowledge with the world to add to the collective consciousness, the widespread wisdom.
It is proven that Note-taking, Writing things down makes your brain heavily engaged in the activity, tricking it into visualizing the action mentioned in your writing. This visualization then acts as the mini drill, making the brain live that experience & form a memory.
Hence, please improve your memory & start penning those wonderful thoughts & ideas, those Things to-do lists to make them all happen in your life.
Now that everything is written & is crystal clear laid out on a piece of paper, your diary, or your e-notes. Now, imagine what will happen if you miss doing a few tasks mentioned in your list. Missing some of the actions could have trivial results, while others would have major ones. All you have to do is take note of the significant consequences and put them in a different list or highlight them all. This process is known as prioritizing.
Priorities are essential activities of life, which you cannot avoid or ignore to do. Priorities are important because the decisions that you make today gives you a better tomorrow. An efficient leader never fails to categorize the daily, weekly, monthly, or yearly activities, as per their priorities to save time, money, and efforts. Look at the image below; it is called The Priority Matrix or Eisenhower Matrix:
Source: Eisedo & Zapier
The four quadrants here consist of the whole of our lives & their activities. This chart is a critical phenomenon that gives anybody a chance who pursues this diligently to learn many life skills. It is self-explanatory & should be followed earnestly to stay on top of your resources & make the most of your time. Make sure you segregate all your tasks & activities in four separate categories: the short & long term viz.:
- Important and urgent tasks form your top priorities.
- Important but not urgent tasks are always low on priorities, ones which you should schedule for later.
- Urgent but not important tasks are suitable for delegation, straightaway. In case you don't want to delegate the tasks to a 3rd person, you can always look out for digital solutions like using a Virtual Personal Assistant Software to help you go through your daily routines smoothly.
- Not urgent or important tasks are things you probably shouldn't do at all if your other three lists have pending tasks to be done. If not, then, in that case, you are free to do them.
Once you are accustomed to following your four-lists-routine, you become highly efficient in whatever you do in life & make quick and wise decisions. It increases your confidence & re-instates a unique self-belief that you are worth it & capable of anything you want in life! Congratulations, you have become the quick, wise decision-maker already, who chose to give this article a short!
By the way, the best example who can lead by example is none other than Sushant Singh Rajput. All controversies & conspiracies aside, focus on how meticulously he followed his routines, used to take notes & strike off the daily things-to-do list, and achieved almost everything he wrote in the diary for his past, current & short term goals. Check out the image below to get a glimpse into a highly organized, efficient & an all-rounder achiever person's life & the habit of note-taking:
Source: Dot Journal, Amazon
Hey, You can stop reading the article here if you do not wish to read about experiential learning & marketing concepts. But I recommend this part of the article to anyone interested in a deep understanding of Marketing & more.
A month ago, I got a fantastic opportunity, landing at a perfect time in my inbox. There are always multiple things to keep one occupied, but a person has to take charge of his or her life and make room for priorities. So I took up this immensely rewarding opportunity, and ever since, I am trying to push myself hard & juggle between activities.
But you know what?
It feels great to be busy. To be busy learning while working, to be occupied with something powerful & purposeful at the same time. I am grateful that my family & I could gracefully survive this pandemic 2020. I am a Digital Marketer & an Image consultant, and I devote myself to deep learning regularly. One such learning phase for me is that I have been a Batch 5 intern at Digital Deepak. I will give you a glimpse into this powerful program by providing you with my personal notes below, that has genuinely helped me climb that ladder of success.
Being a Marketer, I believe that marketing is a perfect blend of art, science & skill that needs courage & creativity. But most of the people think it is limited to creativity. I would say my mentor Deepak Kanakaraju subtly bashed those myths & enlightened that these taboos are meant to be busted. Not only that, but there are also concepts like the Law of Marketing, which requires a deep understanding & knowledge of the concept.
Marketing is more than advertising & selling.
The fundamentals of Marketing include communication, advertising, copywriting, sales & many other components. But marketing is much more expansive than that. Marketing is about the game of perceptions. Intelligent marketing is so subtle that it doesn't overshadow the product & encourages it to sell itself. It converts customers into brand ambassadors through the best channel of organic marketing ever known to humankind - The word of mouth marketing or the people's movement.
But how does this People's movement even take place?
Word of mouth marketing, better known as the law of Marketing, adds another layer to the meaning of marketing & that layer is of #MassTrust. Mass trust means that there is so much belief, trust, & confidence in the product, service, brand that it sells itself & requires no Marketing. This kind of faith can only be gained in your products & services if you have gone through at least four to five stages (Starting with Learning) of this Mass Trust Cycle before offering your products or services to the market.
Source: Apple
Apple took off as a garage brand & turned out to be one of the world's most valuable brands. Through experimentation, learning, starting up, consulting, brainstorming, innovating & whatnot, this brand became immensely successful in the business world. I am providing the Mass Trust Blueprint for your reference below:
Effective Communication is another integral part of Marketing. No communication does not necessarily mean correct grammar & pronunciation & is not limited to it. In its raw form, Communication means the effectual transmission of ideas — the ability to successfully transfer your thoughts to another in its complete sense, meaning & content. Watch this video, And I bet you will understand what the protagonist is speaking about - http://bit.ly/Comunication. It is imperative to work & develop your communication skills, as it is an active ingredient that brings success & business to people & brands.
To become a noteworthy marketer, one needs to know and practice all the concepts mentioned above. But that is not it. A marketer also understands the fundamental differences between traditional and digital marketing and is not afraid to advise their customers on the appropriate channel according to their industries & product requirements. Some differences between the two are depicted below:
Source: 99Designs
Delving into deep notions now, Let us talk about Marketing funnels. It is an expert marketing strategy that uses different marketing tactics, depending on where a buyer is in his purchase & decision-making journey. Mostly marketers worldwide follow and are aware of the AIDA Model - Awareness, Interest, Desire, Action & SMART Goals - Specific, Measurable, Achievable, Realistic, & Timely. However, another formula is much more effective and is called the nCATT Marketing Funnel. This funnel talks about wealth creation with respect to vital components in the long run. Have a look at the chart below to understand the concept better:
Well, let me tell you something even better. Since you have already read this article so far, here is the cherry on the cake, especially for you. I am a Digital Marketer & an Image consultant, and it would be amiss to skip talking about the importance of Personal Branding & Integrated Digital Marketing Strategy.
Will personal Branding Ever rule the world?
Source: Free Stock
Personal Brands are important & precious. It is the image you build for yourselves life long, with your attitude, behavior, communication, and gesturing & posturing. It is the soft power, or the influence one holds over other people to convince them and make them believe in you. Personal Branding as an industry can never die and always grow in manifolds as people love stories. They especially love the ones directly told from the people in power and people of influence.
Source: Ted Talk
Given that, now you understand the rise of The brand Ted & the power of Ted & TedX talks better. It is this power of persuasion & enticement that turns people into influencers. These influencers can give rise to newer brands of power & give a boost to the other brands in need. For example, Microsoft’s collaboration with National Geographic & its “Make What’s Next” campaign encourages young girls to pursue STEM (science, technology, engineering, and mathematics). They used the tactic called 'Micro-Influencers for Macro results.'
So as you see, the possibility of wealth creation & success is limitless as long as you have found the correct niche that you can work in and provide valuable product offerings & services to your target audience.
(Oh, and this reminds me of recommending you the best digital marketing internship program of the year 2020. One that dares you to dream big, pushes you to do your tasks well & learn deep concepts every week. What can be more rewarding than getting sweet little surprises & incentives on a timely basis. Make sure to check out the Internship program here - https://rebrand.ly/InternNow & share it with your friends who are curious & passionate about learning Everything Marketing. Expect nothing short on the following experience when you are trained under Mentor & Guide Digital Deepak. 'It may take years of practice to pick up a skill, but the learning curve becomes smoother when you have a teacher with nerves of steel but a heart of gold watching your back - someone who sees a world of potential in you which you often fail to see in yourself!')
By the way, have you heard of the Brand named - Theobroma?
Source:LBB
It is a Mumbai based bakery and offers several delicacies. It is known for its quality and unique food items. The professionally baked food produced is so good that it resonates with its brand name - Theobroma meaning the food of the Gods or Godly Food. Integrated Digital Marketing (IDM) Strategy is something just like that. It means to be consistent & omnipresent with your content, strategy & marketing efforts. The God strategy of Marketing! Check out the IDM blueprint below to see & understand its scope and elements –
I am not providing you with a bullet list because I encourage you to take notes from this article & share it with everyone. Don’t forget to tag me, though. And last but not least, ending this beautiful piece of knowledge with a powerful quote penned by me, to inspire & motivate you all to keep learning!
"If you still Wonder, then you are Wonderful!"
~ Chahat Raj Kapoor
#CRKSpeaks
Follow me for more such interesting content. And please leave a comment below. It encourages & motivates me to pursue more creative content writing. I love meeting & interacting with new people to explore beautiful collaborations & creations. Connect with me here - https://bit.ly/CRKLI. I would love to hear from you!
Yours Truly,
Chahat Raj Kapoor